LARA KLINKENBERG / M.A. · M.B.A.
DIGITAL & AI TRANSFORMATION · PRODUCT · ENABLEMENT
The enabler
between strategy
and execution.
I combine entrepreneurial leadership, marketing know-how, product development and hands-on AI experience to drive positive change from strategy all the way into everyday work. With passion, discipline and a pinch of humour.
AI tech nerd, amateur psychologist & apocaloptimist 😉
Düsseldorf, GermanyLeadership with proximity
01 / MY NEXT CHAPTER
My next step.
I am looking for a role in Digital Transformation, AI, Product or Innovation where I shape strategy and stay close to delivery. I bring around ten years of experience across B2B SaaS marketing, product leadership and building my own consultancy. What I do best is introduce digital solutions in a way that people actually use.
I bring entrepreneurial experience and hands-on AI building practice — from websites and platforms to dashboards, automations and knowledge systems.
02 / AI IN PRACTICE
I don't just talk about AI.
I use AI to translate ideas into working digital solutions — professionally and in my own projects. From the surface to databases to the workflows behind.
AI Learning Path
The courses I'm taking on next.
OPENAI ACADEMY
Applied AI Foundations
Practical AI fundamentals and application with OpenAI models.
ANTHROPIC CLAUDE ACADEMY
AI Fluency
Effective use of Claude for productive and creative applications.
MICROSOFT APPLIED SKILLS
Copilot Studio Agent
Building and deploying AI agents with Microsoft Copilot Studio.
MICROSOFT CERTIFIED
AI Business Professional
Strategic use of AI solutions in a business context.
03 / EXPERIENCE & ENTREPRENEURSHIP
Experience I
build on.
Expand stations for details10/2023 – presentFounder & Managing Directorclusterfck consultingDigital Platforms · Consulting · Enablement
Stuttgart / Düsseldorf · planned end of managing director role: 31 January 2027
Co-founded and built a consultancy for digital platforms and transformation; generated €500k in revenue in its first financial year.
- Supported companies including ebm-papst, Deutsche Bahn and Faber-Castell with the strategy, launch and development of digital employee platforms, including international rollouts.
- Developed platform concepts, user research and adoption initiatives to make digital tools useful in day-to-day work.
- Built Unmute, a cross-industry community for decision-makers and internal communications experts, with members from more than 20 companies.
02/2023 – 08/2023Director ProductQunomedical GmbHProduct strategy · positioning · prioritisation
Berlin
Advanced the product strategy and positioning of QunoSuite, a B2B healthcare software product.
- Improved the product organisation and collaboration across teams.
- Supported feature prioritisation using the RICE framework.
- Developed product themes and user promises for the website.
11/2020 – 12/2022Head of Product & Head of MarketingONE HIRING · previously EB Business IntelligenceTalent marketplace built · Teams developed
Düsseldorf · two overlapping leadership roles
Head of Product 10/2021 – 12/2022
Digitalisation of recruiting processes and building a two-sided talent platform. Reporting to the CEO and CPO.
- Talent marketplace conceived, built and launched within three months
- Managed the product and tech team and an external agency.
- Developed product roadmaps, OKRs, feature specifications and UX/UI concepts
- Introduced cloud-based hosting, productivity and project management tools
Head of Marketing 11/2020 – 08/2022
- Scaled the marketing, product and tech team from 0 to 7 people.
- Developed marketing strategy for three brands and five company websites
- Implemented go-to-market initiatives and marketing and automation tools
- Increased platform traffic by more than 250% and generated over 2,000 leads through inbound marketing.
09/2016 – 10/2020Global Marketing Managerpeopleware (formerly InVision AG)B2B SaaS · HubSpot implementation · data-driven optimisation
Düsseldorf
International marketing for cloud-based B2B software in an agile, cross-functional team.
- Led international B2B SaaS marketing, introduced HubSpot as the marketing automation platform and managed a rebrand.
- Increased conversion rates from 5% to 15% through A/B and multivariate testing.
- Delivered an international conference series with more than 400 participants.
2013 – 2016Early careertrivago · METRO · KPMG · Nespresso
Early practical experience in marketing, digital customer processes and business development.
- 02/2016 – 08/2016: B2B Marketing Intern · Nespresso Germany
- 09/2015 – 01/2016: Business Development Trainee · KPMG
- 01/2015 – 07/2015: Corporate Marketing & CRM Intern · METRO Group
- 09/2013 – 12/2014: Online Marketing & SEO Trainee · trivago
COMMUNITY & ENTREPRENEURSHIP
Co-Founder & Co-Host · Unmute
Built Unmute as a cross-industry community for decision-makers and internal communications experts, with members from more than 20 companies. As co-host, I shape formats for exchange and shared learning.
Get to know Unmute ↗04 / SKILLS & WORK STYLE
What I bring.
Shaping products and processes. Taking teams along. Practically testing new possibilities.
Tools from my practice
AI & Prototyping
ChatGPT
Claude
Gemini
Copilot
Lovable
Midjourney
ChatGPT
Claude
Gemini
Copilot
Lovable
MidjourneyWeb Development & Hosting
GitHub
Netlify
Supabase
WordPress
GitHub
Netlify
Supabase
WordPressProduct & Design
Figma
Canva
Jira
Confluence
Asana
Notion
Figma
Canva
Jira
Confluence
Asana
NotionAutomation & Analytics
HubSpot
Zapier
n8n
Make
Salesforce
Zoho
Google Analytics
Hotjar
HubSpot
Zapier
n8n
Make
Salesforce
Zoho
Google Analytics
HotjarCollaboration & Digital Workplace
Microsoft Teams
Slack
Microsoft 365
Google Workspace
SharePoint
Staffbase
Haiilo
Flip
Microsoft Teams
Slack
Microsoft 365
Google Workspace
SharePoint05 / EDUCATION & DEVELOPMENT
Continuous learning.
2024 – 2026Business Coach Training (IHK)Ongoing · close to completionONGOING
Systemic communication, solution-oriented coaching and personal development. Training in the IHK framework with a focus on leadership support and potential development.
02/2017 – 12/2019M.A. General ManagementSIBE Steinbeis University · BerlinSchool of International Business & EntrepreneurshipM.A.
Focus areas: General Management, Strategy, Leadership and international entrepreneurship.
MASTER'S THESIS · GRADE 1.0
"Transforming B2B customers into brand advocates: An empirical study of customer engagement in a contemporary marketing context."
02/2017 – 12/2019M.B.A. General ManagementPost University · Waterbury, Connecticut, USADual degree alongside M.A. SteinbeisM.B.A.
International MBA programme at Post University (est. 1890), completed in parallel with the M.A. at Steinbeis University — dual-degree programme.
09/2012 – 07/2016B.B.A. International MarketingFontys University of Applied Sciences · Venlo, NLBachelor of Business Administration · UK StreamB.B.A.
International bachelor's programme focusing on marketing, market research, digital marketing and international business management — British study model.
Additional study semester: ISM University of Management and Economics · Dortmund (International Business Certificate, Sep–Dec 2014)
BACHELOR'S THESIS
"Inbound Lead Generation – What Else? Accelerating B2B customer acquisition for Nespresso on digital channels through visibility, audience engagement & interaction."
07/2012Abitur (German university entrance qualification)Städtisches Rurtal-Gymnasium · Düren
LanguagesGerman · nativeEnglish · fluentDutch · good knowledgeItalian & French · basic knowledge
06 / THE PERSON BEHIND
How I work
I work best in open, direct teams where people ask questions and improve ideas together. And I like taking ownership, including for the uncomfortable decisions.
DIGITAL TRANSFORMATION · AI ENABLEMENT · PRODUCT LEADERSHIP
Up for positive
change? Me too.
I look forward to conversations about roles where I can shape digital change, drive it forward operationally and support people in the process.