LARA KLINKENBERG / M.A. · M.B.A.
DIGITAL & AI TRANSFORMATION · PRODUCT · ENABLEMENT
Thinking technology
further.
Making change
happen.
I connect business leadership, product thinking and hands-on AI development. I build digital solutions, improve processes and support people in using new possibilities effectively.
STRATEGY + EXECUTION01 / LK
Curious about technology.
Interested in people.
Interested in people.
Düsseldorf, GermanyLeadership with proximity
01 / MY NEXT CHAPTER
Digital Transformation.
With a will to deliver.
My path connects B2B marketing, digital product development and business leadership. I have built teams, developed product strategies and guided organisations in implementing digital workplace platforms.
For my next step, I am looking for a role around Digital Transformation, AI, Product or Innovation. I want to shape strategy, take responsibility for products, processes and people, and stay close to implementation. I bring entrepreneurial experience and hands-on AI building practice — from websites and platforms to dashboards, automations and knowledge systems.
02 / AI IN PRACTICE
I don't just talk about AI.
I build with it.
I use AI to translate ideas into working digital solutions — professionally and in my own projects. From the surface to databases to the workflows behind.
Curiosity is best put into practice.
AI Learning & Credentials
Structured learning that complements my hands-on AI work.
LEARNING ROADMAP
OPENAI ACADEMY
Applied AI Foundations
Practical AI fundamentals and application with OpenAI models.
NEXT UP
ANTHROPIC CLAUDE ACADEMY
AI Fluency
Effective use of Claude for productive and creative applications.
NEXT UP
MICROSOFT APPLIED SKILLS
Copilot Studio Agent
Building and deploying AI agents with Microsoft Copilot Studio.
NEXT UP
MICROSOFT CERTIFIED
AI Business Professional
Strategic use of AI solutions in a business context.
NEXT UP03 / EXPERIENCE & ENTREPRENEURSHIP
Experience I
build on.
Expand stations for details10/2023 – presentFounder & CEOclusterfck consultingDigital Platforms · Consulting · Enablement
Leinfelden-Echterdingen · planned close: 31.01.2027
Co-founding, building and management of a consulting and boutique agency at the intersection of technology, communication and organisation.
- Selection, implementation and development of intranets, employee apps and digital workplace platforms
- Connecting user needs, organisational requirements and technological possibilities
- Strategy consulting, employee insights and journey approaches as a foundation for change and enablement
- Guided clients such as ebm-papst, DB, Faber-Castell, Edeka and Uhlmann Group on digital workplace platforms – from selection and strategy through to implementation and further development.
- Developed workshops, user research and enablement measures so that new platforms are actually used in everyday work.
02/2023 – 08/2023Director ProductQunomedical GmbHProduct strategy · agile product organisation · team building
Berlin
Product strategy and development of B2B software Qunosuite in the healthcare environment.
- Aligned product vision, roadmap and objectives
- Built an agile product organisation and a cross-functional team
- Strategy workshops and management of the product development process
- Developed and introduced a RICE feature prioritisation framework.
11/2020 – 12/2022Head of Product & Head of MarketingONE HIRING · previously EB Business IntelligenceTalent marketplace built · Teams developed
Düsseldorf · two overlapping leadership roles
Head of Product 10/2021 – 12/2022
Digitalisation of recruiting processes and building a two-sided talent platform. Reporting to the CEO and CPO.
- Talent marketplace conceived, built and launched within three months
- Built an internal product and tech team and managed it together with an external agency.
- Developed product roadmaps, OKRs, feature specifications and UX/UI concepts
- Introduced cloud-based hosting, productivity and project management tools
Head of Marketing 11/2020 – 08/2022
- Built a marketing department and developed it into a five-person team
- Developed marketing strategy for three brands and five company websites
- Implemented go-to-market initiatives and marketing and automation tools
- Increased website traffic by over 250% through inbound marketing and generated over 2,000 leads.
09/2016 – 10/2020Global Marketing Managerpeopleware (formerly InVision AG)B2B SaaS · HubSpot implementation · data-driven optimisation
Düsseldorf
International marketing for cloud-based B2B software in an agile, cross-functional team.
- Global digital marketing measures and rebranding for injixo
- Marketing automation with HubSpot and A/B and multivariate testing
- Increased conversion rate from 5% to 15% through A/B and multivariate testing.
- International conference series with more than 400 participants
- Analysis and reporting of marketing KPIs
2013 – 2016Early careertrivago · METRO · KPMG · Nespresso
Early practical experience in marketing, digital customer processes and business development.
- 02/2016 – 08/2016: B2B Marketing Intern · Nespresso Germany
- 09/2015 – 01/2016: Business Development Trainee · KPMG
- 01/2015 – 07/2015: Corporate Marketing & CRM Intern · METRO Group
- 09/2013 – 12/2014: Online Marketing & SEO Trainee · trivago
COMMUNITY & ENTREPRENEURSHIP
Co-Founder & Co-Host · Unmute
Co-built Unmute as clusterfck’s own community brand and developed it further as co-host – with peer learning formats, events and recurring revenue. Bringing people together, sharing knowledge and enabling exchange is at the heart of it.
Get to know Unmute ↗04 / SKILLS & WORK STYLE
What I can do.
What I make of it.
Shaping products and processes. Taking teams along. Practically testing new possibilities.
Tools from my practice
AI & Prototyping
ChatGPT
Claude
Gemini
Copilot
Lovable
Midjourney
ChatGPT
Claude
Gemini
Copilot
Lovable
MidjourneyWeb Development & Hosting
GitHub
Netlify
Supabase
WordPress
GitHub
Netlify
Supabase
WordPressProduct & Design
Figma
Canva
Jira
Confluence
Asana
Notion
Figma
Canva
Jira
Confluence
Asana
NotionAutomation & Analytics
HubSpot
Zapier
n8n
Make
Salesforce
Zoho
Google Analytics
Hotjar
HubSpot
Zapier
n8n
Make
Salesforce
Zoho
Google Analytics
HotjarCollaboration & Digital Workplace
Microsoft Teams
Slack
Microsoft 365
Google Workspace
SharePoint
Staffbase
Haiilo
Flip
Microsoft Teams
Slack
Microsoft 365
Google Workspace
SharePoint05 / EDUCATION & DEVELOPMENT
Continuous learning.
2024 – 2026Business Coach Training (IHK)Ongoing · close to completionONGOING
Systemic communication, solution-oriented coaching and personal development. Training in the IHK framework with a focus on leadership support and potential development.
02/2017 – 12/2019M.A. General ManagementSIBE Steinbeis University · BerlinSchool of International Business & EntrepreneurshipM.A.
Focus areas: General Management, Strategy, Leadership and international entrepreneurship.
MASTER'S THESIS · GRADE 1.0
"Transforming B2B customers into brand advocates: An empirical study of customer engagement in a contemporary marketing context."
02/2017 – 12/2019M.B.A. General ManagementPost University · Waterbury, Connecticut, USADual degree alongside M.A. SteinbeisM.B.A.
International MBA programme at Post University (est. 1890), completed in parallel with the M.A. at Steinbeis University — dual-degree programme.
09/2012 – 07/2016B.B.A. International MarketingFontys University of Applied Sciences · Venlo, NLBachelor of Business Administration · UK StreamB.B.A.
International bachelor's programme focusing on marketing, market research, digital marketing and international business management — British study model.
Additional study semester: ISM University of Management and Economics · Dortmund (International Business Certificate, Sep–Dec 2014)
BACHELOR'S THESIS
"Inbound Lead Generation – What Else? Accelerating B2B customer acquisition for Nespresso on digital channels through visibility, audience engagement & interaction."
07/2012Abitur (German university entrance qualification)Städtisches Rurtal-Gymnasium · Düren
LanguagesGerman · nativeEnglish · fluentDutch · good knowledgeItalian & French · basic knowledge
06 / THE PERSON BEHIND
Clear in conversation.
Curious in thought.
Open communication, trust, fairness and personal growth matter to me. I want to take responsibility and work with people who ask questions, share ideas and want to make things happen together.
DIGITAL TRANSFORMATION · AI ENABLEMENT · PRODUCT LEADERSHIP
Up for positive
change? Me too.
I look forward to conversations about roles where I can shape digital change, drive it forward operationally and support people in the process.