Fullstack Marketer, Product Enthusiast.
Hey, I'm Lara
I'm a creative marketing and product enthusiast with +6 years of diversified professional experience in digital marketing, branding, experience design and product management in the B2B SaaS space.
My everyday mission is to build and market products that people love by understanding their problems and creating solutions that make a difference.
3 Things I Love to Do
Digital Marketing & Consulting
As a marketing generalist and strategist, I'm passionate about the art and science of attracting, engaging and delighting an audience. I'm proficient in diverse marketing domains including SEM, email content, performance and social media marketing.
Web & Product Design
I'm obsessed about user-centric and simple design. I want to create products that people love. My product mindset and creative drive empower me to think outside the box and challenge the status quo while taking sustainable yet innovative design decisions.
Branding & Communication
I'm a true podcast addict and I always enjoy a good story. As a marketer, I know that storytelling is the foundation of every successful brand. I love crafting messages, writing marketing copies and telling stories that are memorable, inspiring and deliberately different.
My Experience
My professional experience at a glance
Founder
clusterfck Consulting
Sep 2024 –
Present
Stuttgart, Germany
Converse, don't confuse!
Clusterfck Consulting empowers organizations to navigate change and transformation through innovative change communication and strategic guidance.
As a founder of clusterfck, my role is to provide strategic direction and leadership for our team. I am deeply committed to empowering our clients and helping them navigate the challenges of change. With a background in cross-functional marketing, product management, experience design and change management, I bring a wealth of expertise to our consultancy.
My vision for clusterfck is to continue pushing the boundaries of what effective change communication can achieve, fostering environments where employees feel empowered, valued, and motivated during times of transformation - from the inside out. Together with my Co-founder Anton Tsuji, we are dedicated to serving as change catalysts for growth and success in SME's across Germany and beyond.
About clusterfck
Transformation but with fewer fuck-ups, that's what we do!
In the maze of company evolution, with the challenges of internal communication and market growth, who's got your back? The answer is: We do.Welcome to clusterfck, the place where we flip corporate mishaps on their heads and turn them into success stories.
Clusterfck is a dynamic and innovative transformation consulting agency based in Germany, specializing in change communication and empowering organizations to thrive amidst change and transformation. At Clusterfck, we believe that effective internal communication is the linchpin of successful change initiatives. We utilize a unique blend of modern marketing practices, honed over years of experience, to revolutionize internal communication strategies. Our mission is to clarify complex change conversations, foster trust, and drive employee engagement, ultimately leading to sustainable transformation within organizations.
Director Product
Qunomedical GmbH
Feb 2023 – Aug 2023
Berlin, Germany
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Developing and executing the product strategy for the B2B software Qunosuite
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Creating, maintaining and developing the product roadmap and goals in alignment with the product vision
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Establishing a product organisation based on agile methodologies and lean principles
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Running strategy workshops, leading, overseeing, and managing every aspect of the product development lifecycle
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Building a cross-functional product team to execute product strategy
About Qunomedical
Qunomedical is a venture-capital backed patient-first MedTech company based in Berlin. Founded by Dr. Sophie Chung in 2015, the company seeeks to revolutionize te conventional one-size-fits-all approach of global healthcare systems with its two Brands: Qunomedical - B2C marketplace helping more than 6.6k patients every onth to find the right high-quality treatment among a large portfolio of clinics and physicians on an international scale. Qunosuite is a PRM (Patient-Relationship-Management Software) that helps clinics, doctors and specialists streamline and optimise their patient journey from patient acquisition to retention.
Head of Product
ONE HIRING GmbH
Oct 2021 – Dec 2022
Düsseldorf, Germany
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Digitalized and automated end-to-end recruiting processes
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Hired and established an inhouse product and tech team
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Conceptualised and managed a scalable two-sided talent platform
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Steered and managed an external tech agency and 3 inhouse developers
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Managed and executed a backlog of diversified dev projects in an agile setup
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Created UX and UI concepts including high-fidelity mockups
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Established CI, product design concepts and branding for the platform brand
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Developed and implemented product roadmaps, strategy and product OKRs
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Reported directly to the CEO and CPO of the business
Within 3 months, I conceptualized, build and launched a talent marketplace for companies seeking pre-vetted candidates in finance and tech. The recruiting platform became a key driving force for an organisational and cultural shift within the company, enabling the transition from a traditional recruiting business to a highly scalable RecTech platform.
Achievements and wins
Head of Marketing
EB Business Intelligence GmbH (now ONE HIRING)
Nov 2020 – Aug 2022
Düsseldorf, Germany
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Established, led and developed a marketing department from 1 to 5 marketers
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Created and optimized 5 corporate websites (mobile and desktop)
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Developed and executing a 360 degree marketing strategy for three brands
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Designed and implemented go-to-market strategies and product marketing initiatives
(3 product launches, 1 relaunch: tech and finance platform) -
Devised and executed integrated digital marketing campaigns
(+60k new users, +10% conversion rate) -
Implemented and managed several marketing & automation tools
Global Marketing Manager
InVision AG
Seb 2016 – Oct 2020
Düsseldorf, Germany
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Worked in a cross-functional team with agile methodologies & lean thinking
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Developed and executed digital marketing activities on a global scale
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Supported the migration of a company-wide automation platform (HubSpot)
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Initiated and coordinated an international conference series
(+400 visitors, 2-3 days events) -
Managed rebranding initiatives of the cloud-based B2B SaaS product injixo
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Implemented marketing experiments, A/B and multivariate testing
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Continously analysed and reported on KPIs and relevant marketing metrics
B2B Marketing Intern
Nespresso Deutschland GmbH
Feb 2016 – Aug 2016
Düsseldorf, Germany
Business Development Trainee
KPMG GmbH
Seb 2015 – Jan 2016
Düsseldorf, Germany
Corporate Marketing & CRM Intern
Metro Group
Jan 2015 – Jul 2015
Düsseldorf, Germany
Online Marketing & SEO Trainee
Trivago GmbH
Seb 2013 – Dec 2014
Düsseldorf, Germany
My Techstack
A collection of tools I use regularly
My Education
A track record of my studies
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SIBE Steinbeis University
School of International Business & Entrepreneurship
M.B.A. General Management
Feb 2017 - Dec 2019
Connecticut, United States
SIBE Steinbeis University
School of International Business & Entrepreneurship
M.A. General Management
Feb 2017 - Dec 2019
Berlin, Germany
Fontys University
University of Applied Sciences
B.B.A. International Marketing
Sep 2012 - Jul 2016
Venlo, The Netherlands
Fontys University
University of Applied Sciences
B.B.A. International Marketing
Sep 2012 - Jul 2016
Venlo, The Netherlands
Bachelor Thesis
Inbound Lead Generation – What Else?
Accelerating B2B customer acquisition for Nespresso on digital channels through visibility, audience engagement & interaction.
Recommendations
What people I work with say about me
the perfect all-rounder
Nadine Fraiss, Head of Marketing
Lara has an excellent knowledge of various topics related to digital products and marketing. She is not only characterized by her high level of expertise, but also by her passion and motivation. As an organizational talent, she can playfully juggle a wide variety of tasks and never loses sight of the important things thanks to her many years of experience.
She always sees the big picture, which is why she is also particularly qualified to deal with strategic issues. Lara is the perfect all-rounder for simple, but also technically complex product and marketing topics, which she can accompany both operationally and strategically in an equally professional manner. A clear recommendation!
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My Values
What is important to me
Honesty
Honest & open communication
in every situation and setting
Trust
Building relationships based
on mutual trust and respect
Fairness
Promoting and creating equal
opportunities for everyone
Growth
Continuous development
and personal growth